Claus Sendlinger, Founder & CEO of Design Hotels AG, is a guru in the world of travel and lifestyle hotel marketing. At the age of 23, he founded Coordinates GmbH, an incentives and events agency focused on the lifestyles market. This company laid the foundation for Design Hotels AG, for which he is founding CEO. With its beginnings as a marketing agency for hotels, Design Hotels AG has now expanded to incorporate a reservations system.
Today, Design Hotels(TM) represents and markets a hand-picked collection of more than 270 hotels in over 50 countries, offering creative surroundings to culturally rooted guests who appreciate thought-provoking design and architecture. Sendlinger leads the company with an Executive Management Team. In November 2012, Sendlinger was honored at the European Hotel Design Awards for outstanding contributions to the industry. In January 2013, Design Hotels AG received the Special Award from one of the top German hospitality publications, AHGZ.